How do you drive awareness for Skype? Have the two daytime talk shows with the largest audiences connect via a Skype (High Quality) video call.
Yesterday afternoon, during the Ellen de Generes show, Ellen was surprised to see Oprah appear, unannounced via a Skype video call, behind her on the large screen monitors used to support the show. Apparently Ellen had been campaigning, not too subtly, to appear with Oprah on the cover of a future issue of “O” magazine.
Oprah had “returned” Ellen’s previous call to discuss the issue.
I just watched Oprah’s showing of the call this afternoon (thanks to a heads up from Skype PR).
Needless to say, this will certainly drive sales of the O magazine issue when it appears. Will Skype collect some form of royalty? Nah, Skype’s into royalty-free these days.
Huffington Post: Oprah Invites Ellen To Share O Magazine Cover provides more background. (via E!)
Dan York suggests that Oprah and Ellen are promoting “Skyp-ing” as a verb.