Consider this a “Retweet for video”; in Renee’s dialogue/interview with/between Skype’s Chief Blogging Office Peter Parkes and Robert Scoble we learn a lot about the evolution of Skype’s approach to using social media. Skype sees social media as a key channel for engaging customers in conversations as a complement to both their marketing and support activities.
Just to reinforce, Peter can be found on Twitter as @peteratskype listening for and responding to questions, comments and support issues.
And thanks to Renee for making this interview available.
Update: Dan York highlights a key statement made by Peter: Social media: Where brevity is appreciated, where clarity and simplicity win:
One phrase of Peter’s, though, stuck out in my mind as being so accurate about Twitter and really the whole current state of social media:
It’s actully quite refreshing to be able to work in an environment where brevity is appreciated, where clarity and simplicity win.
Indeed. A nice concise summary.
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