OnState Builds Out Its Call Center Platform Adding Value Through IP-based Services

In two separate press releases over the past two days, OnState Communications has broadened the scope of its call center offering and made it more readily accessible to businesses without internal IT and communications support.

In the first press release Monday, OnState announced the addition of the Yuuguu screen sharing service that provides call center agents with a tool that facilitates both visual presentations and resolution of customer support issues. Yuuguu’s screen sharing allows a call center agent to have a real time collaboration tool with:

• on demand screen sharing
• moderator control of adding/removing participants
• sharing of keyboard and mouse control amongst participants
• easy escalation of a chat session to desktop sharing
• no download requirement for callers to participate

One significant point: recall that OnState’s chat service, while originating from an agent’s Skype or GTalk account, can be accessed by any caller with a web browser. Once again, using Yuuguu’s screen sharing, an agent can have a screen sharing session with any caller with access to a web browser. Yuuguu’s service is cross-platform, supporting both Windows and Mac PC’s with Linux support to come soon.

From the press release, OnState Partnership with Yuuguu Provides Total Customer Collaboration For Virtual Workforces:

OnState is the first and only provider to include integrated voice, text chat and screen sharing as part of a cost-effective, on-demand virtual communications service. The addition of Yuuguu into OnState’s solution enables sales and support staff and all virtual workers to collaborate with customers by sharing screens or even keyboard and mouse control to help demonstrate solutions or solve problems.

“With Yuuguu screen sharing capabilities, OnState users can now conduct virtual sales calls – from anywhere in the world – with visual presentations, product demonstrations, and interactive communications,” said Pat Kelly, CEO of OnState. “And using real-time screen, keyboard and mouse sharing, support staff can resolve issues, answer questions, and assist customers more efficiently. Best of all, the combined solution is delivered as a secure, device-independent, cloud-based service that requires no installation or embedded applications on the customer side.”

In a second announcement yesterday, OnState announced a partnership with Bandwidth.com as a complete end-to-end IP-based communications service over which a business can operate its entire OnState call center operation “in the cloud”. Basically, if an end user can plug an RJ-45 jack into an Internet service modem or connection, and plug IP-based phones into a router, they can have all the communications infrastructure required for using the OnState service. And  inherently the network supports additional communications modes such as chat and screen sharing, as well as Skype conversations.

Once again call center agents can be located anywhere geographically and access the service via a phone, softphone on a PC, including Skype or GTalk, or mobile phone. While Bandwidth.com is U.S.-based they provide international access with support for international numbers via Voxbone’s service. From the press release, OnState and Bandwidth.com Deliver the Cloud Call Center:

For companies that rely on call centers for sales or customer support, reliability and quality-of-service are key. Bandwidth’s FlexNetwork is architected with full geographic redundancy, with separate signalling and audio facilities for reliability and flexibility. When this is combined with OnState’s cost-effective virtual communications, the resulting solution is one that is highly available, easily scalable, and encourages customer collaboration through multi-modal interfaces like voice, chat, and web.

OnState’s core competence is call center functionality; having come from a legacy call center operation that was acquired by Cisco, it’s in their genes. But as for the underlying communications services, they are becoming more and more agnostic by giving their customers options to select the underlying service provider as well as the communications clients, whether they be a traditional phone set, a mobile phone or a software-based communications client, such as available from Skype or GTalk. It’s a case of the customer defining its requirements and OnState can provide a solution from a buffet of options while delivering on the economic advantages of IP-based communications.

But OnState’s ultimate advantage comes from making it possible for their customers’ customers to access a call center via a simple call from a phone, mobile phone, Skype, GTalk or a Click-to-Call button on a website. And, where the caller has PC access, adding modalities such as chat or screen sharing requires no customer downloads; it just happens via the browser. As highlighted at this fall’s eComm Europe, the value-add comes in minimizing user friction with intelligent decision making tools that value a customer’s time.

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