Over at GigaOm: BlackBerry Storm Should Be Called BlackBerry Stealth

BlackBerry Storm LandscapeThis morning a post on my observations of the forthcoming BlackBerry Storm’s role in the smartphone wars were published in a post entitled: Why BlackBerry Storm Is An iPhone (and G-1) Killer.

It’s a classic case of the importance of working with customers who have large customer or user bases such that this asset alone may trump all the technology arguments out there. RIM designed the Storm to meet Verizon’s and Vodafone’s requirements. It’s the embedded user base that will be a most significant factor in determining the extent of market penetration.

Full disclosure: I have both an iPhone and a BlackBerry Bold. Each has its niche of applications and target markets. iPhone finds me the closest Tim Horton’s or Starbucks. Bold is still my multi-processing smartphone of choice for business applications; it allowed me to transcribe the Josh Silverman interview – an application I could not do with the iPhone. And it provides Skype Chat messages in real time in background when using iSkoot.

About Jim Courtney

Bringing over thirty years' experience in the sales, marketing and management of cutting edge technology businesses.

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