Skype Hires Search Engine Marketing Specialist

In a press release issued yesterday, an agreement between Skype and Bigmouthmedia was announced whereby Bigmouthmedia’s services will be used to facilitate Skype promotion through search engine marketing activities.

Bigmouthmedia will work with Skype to manage its comprehensive organic search offering across the major search engines, initially within 8 geographic locations worldwide including the United Kingdom, France, Germany, Brazil, Italy, the Netherlands, Spain and Japan. The appointment comes at an exciting time for both companies with each expanding quickly worldwide.

Garrett Smith posted has some observations on this announcement in a section titled "How Can You Not Pay Attention to Search Engine Marketing"

Sure they have other concerns, but from my point of view (as an online marketer) what their site lacks is online marketing 101. For instance, something as simple as each product in their online “shop” having a unique title, has seemed to escape them, even though I told them how and why they need to do this … about 10 months ago … multiple times. I bet Skype has lost hundreds of thousands in sales over the past few years due to poor site structure and on page optimization.

I know a lot of people are critical, suspicious, and dismissive of search engine marketing, but i think that is foolish. It is like any other industry; it has it’s snake oil salesmen, but a solid, reputable search engine marketing agency, can do wonders for your business. If you are doing business online and have yet to reach out to an expert in the field, I implore you to do so. The results could take you from just another player, to the lead player in your industry.

Will this effort help to reinforce Skype’s non-US market activities where Skype continues to find 85% of their user base?

Tags: SEO, Search Engine Marketing, Skype, Bigmouthmedia, Garrett Smith

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About Jim Courtney

Bringing over thirty years' experience in the sales, marketing and management of cutting edge technology businesses.
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